It’s all an
experiment.
The LAB is here and now.
Everybody is busy trying to be part of the future and the overflow of disconnected information, makes it ever more a challenge to be a part of today.
Think about it: when was the last time you experienced real connections? Brands and people share the same struggle.
We’re an independent Communications Lab, with a single product created to sustain the most valuable chemical reaction: Attention.
Brand
Diagnosis
Research is in everything we do. Here we collect the essential elements to generate the understanding that will potentialise our creative process.
Brand
Building
Now we mix it with drops of creativity to (re)create the chemical compound that represents a brand.
Brand
Expressions
Once this compound is ready, we bring the elements necessary for it to communicate with the environment.
Brand
Publishing
The final phase of the experiment is about connecting, so we can:
WATCH IT REACT
Latest work
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COMO coworking
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Small book earthX
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Rentô
Can you connect the dots?
There’s only one way to find out.